İstanbul dünyanın 79. pahalı şehri...

İstanbul ucuzladı, dünyanın en pahalı 79'uncu kenti oldu

İnsan kaynakları yönetim danışmanlığı firması Mercer'in Yaşam Maliyeti Araştırması'nın sonuçlarına göre, İstanbul yaşam maliyetinde 79'uncu sırada.

214 şehirde gerçekleştirilen, her şehirde konut, ulaşım, yiyecek, giysi, ev eşyası ve eğlence dahil olmak üzere 200'den fazla kalemin karşılaştırmalı maliyetlerinin ölçüldüğü araştırma sonuçlarına göre, 2012 yılının en pahalı şehirleri Tokyo, Luanda ve Osaka olarak sıralandı. Moskova ve Cenevre 4'üncü ve 5'inci olarak geçen yılki sıralamalarını korurken, Zürih geçen yıla göre yaşam maliyeti listesinde 1 sıra yükselerek 6'ncı oldu.
 
 
 
Yaşam maliyeti en düşük şehir Karaçi oldu. Geçen yılki araştırmada 70'inci sırada yer alan İstanbul, bu yıl 79'uncu sıraya gerileyerek, yaşam maliyeti açısından geçen yıla göre “daha ucuz” bir şehir olarak listede yer aldı.
 
 
 
33'üncü sıradaki New York, Amerika'nın en pahalı şehri olmaya devam ederken, Los Angeles 68'inci, San Francisco 90'ıncı sırada yer aldı. Los Angeles 9, San Francisco 16 basamak yükseldi. Geçen yıl 108' inci sıradaki Washington bu yıl 107'nci sıraya çıktı. Amerikan dolarının değer kazanması ile Amerika'da birçok şehrin sıralamada yukarı çıktığı tespit edildi.  
 
 
 
ORTADOĞU'NUN EN PAHALI ŞEHRİ BEYRUT
 
 
 
Moskova, Avrupa'daki en pahalı şehri unvanını korumaya devam ederken, ilk 10'daki diğer Avrupa şehirleri Cenevre ve Zürih oldu. Cenevre 5'inci, Zürih 6'ncı sırada yer aldı. Bern 14'üncü, Londra 25'inci, Paris 37'inci, Milano 38'inci, Roma 42'nci, Stokholm 46'ncı, Viyana 48'inci, Amsterdam 57'nci, Helsinki 65'inci ve Prag 69'uncu oldu. 2011 yılına kıyasla, Viyana 12, Amsterdam 7, Helsinki 23 ve Prag 22 basamak gerileme göstererek ucuzladı.
 
 
 
Dünyanın en pahalı şehri geçen yılın ikincisi Tokyo olurken, geçen yıl da ilk 10'da bulunan Osaka, 3 basamak yükselerek 3'üncü oldu. Osaka ayrıca, Asya'da en pahalı ikinci şehir unvanını da elde etti. Singapur 6'ncı, Hong Kong 9'uncu ve Nogaya 10'uncu sırada yer aldı. Bu kıtada pahalılığın artışını etkileyen faktörler arasında, yuanın yükselişi, konut, ulaşım, yiyecek, giyim gibi farklı ihtiyaç kalemlerinde görülen fiyat artışının yanı sıra yoğun talebe karşın kısıtlı konaklama imkanları sayıldı.
 
 
 Ortadoğu'da, en pahalı şehir unvanını, 67'nci sırada yer alan Beyrut elde etti. Abu Dabi 76'ncı sırada yer alırken, Dubai 94'üncü, Riyad 123'üncü ve Suudi Arabistan'ın en ucuz şehri Cidde 186'ncı oldu. New York'a kıyasla bazı kalemlerin ve hizmetlerin daha az fiyat artışı göstermesi ve konut ücretlerin az da olsa düşmesi ile tüm Ortadoğu şehirleri sıralamada gerileme gösterdi.

Tokyo is the world’s most expensive city for expatriates, pushing Luanda, Angola, down to second position, according to Mercer’s latest Cost of Living Survey. Osaka is in third position, up three places from last year, whereas Moscow remains in fourth and Geneva in fifth positions. Singapore and Zurich share sixth place, up two and one places respectively since 2011. Ndjamena, Chad, drops five places, but Hong Kong retains its ninth place.

Karachi (214) is ranked as the world’s least expensive city for expatriates, less than one-third as expensive as Tokyo. Recent world events, including economic and political upheavals, have affected the rankings for many regions through currency fluctuations, inflation, and volatility in accommodation prices.

In the UK, London (25) is the most expensive city for expatriates, down seven places from last year. At 133, Birmingham is up 17 places, having overtaken Aberdeen (144) and Glasgow (161). Belfast (165) is the UK’s least expensive city, up 13 places in the ranking since 2011.

The survey covers 214 cities across five continents and measures the comparative cost of over 200 items in each location, including transport, food, clothing, household goods and entertainment. The cost of housing is also included and, as it is often the biggest expense for expatriates, it plays an important part in determining where cities are ranked. Mercer's cost-of-living survey is the world’s most comprehensive and is designed to help multinational companies and governments determine compensation allowances for their expatriate employees. New York is used as the base city and all cities are compared against it. Currency movements are measured against the US dollar.

Nathalie Constantin-Métral, Principal at Mercer, is responsible for compiling the ranking each year. She commented: “Deploying expatriate employees is becoming an increasingly important aspect of multinational companies’ business strategy, including expansion. But with volatile markets and stunted economic growth in many parts of the world, a keen eye on cost efficiency is essential, including on expatriate remuneration packages. Making sure salaries adequately reflect the difference in cost of living to the employee’s home country is important in order to attract and retain the right talent where companies need them.”

“When compared to New York, our benchmark city, most European cities have witnessed a decline in cost of living. Some exceptions exist where accommodation prices have increased or additional VAT taxes have pushed the cost of living up. In North America, most cities have gone up in the ranking, as the US dollar has strengthened against a large proportion of the world’s other currencies. In Asia, more than six in ten cities moved up in the rankings, including all surveyed cities in Australia, China, Japan and New Zealand. Cities in Australia and New Zealand witnessed some of the biggest jumps, as their currencies strengthened significantly against the US dollar.”

Europe, the Middle East and Africa

At number four in the global ranking, Moscow remains the most expensive city in Europe for expatriates. Geneva follows in fifth position and Zurich in sixth (up one place from last year). The next European city in the ranking, Bern (14), is up two places from last year, following the strengthening of the Swiss franc against the US dollar.

With a few exceptions, the remaining European cities have all dropped in the rankings, mainly due to a considerable weakening of local currencies, including the euro, against the US dollar. Oslo (18) is down three places from 2011, whereas the next European city on the list, London (25) is down seven places. In 28th position, St. Petersburg is up one place. Paris (37) is down 10 places, whereas Milan (38), Rome (42), Stockholm (46), Vienna (48) and Amsterdam (57) are all down from seven to 13 places. Helsinki (65) and Prague (69) have both slid down the list, 23 and 22 places respectively. Brussels (71) dropped a more moderate nine places, followed by Dublin (72) – down 14 places. Ranking 207, Skopje, Macedonia, is the least expensive city for expatriates in Europe.

Ms Constantin-Métral explained: “Despite some marked price increases across the region in the first half of last year and widespread increases in VAT charges, most European cities dropped in the ranking. This is mainly due to the unstable economic situation across Europe, which has led to the depreciation of most local currencies against the US dollar. Countries badly hit by the Eurozone crisis, including Greece, Italy and Spain, have also experienced drops in rental accommodation prices.”

Tel Aviv (31) continues to be the most expensive city in the Middle East for expatriates, despite dropping seven places since 2011. Ranking 67 and up eight places from last year, Beirut has overtaken Abu Dhabi (76, down nine places from last year). Jeddah, Saudi Arabia (186), continues to rank as the least expensive city in the region. “On the whole, most Middle Eastern cities have dropped in the ranking, mainly because price increases on goods and services have been more moderate here than in our benchmark city, New York. Slight decreases in expatriate accommodation costs were also observed in Abu Dhabi and Dubai,” said Ms Constantin-Métral.

Despite dropping off the top spot on the global list, Luanda, Angola (2), remains the highest ranking city in Africa. Ndjamena, Chad (8), follows, dropping five places since 2011. Dropping eight places, Libreville, Gabon (20), is the next African city on the list, followed by Khartoum, Sudan (26), which is up 18 places. “It might be surprising to see 20 African cities in the top third of the ranking. The main driver behind this is the difficulty finding good, secure accommodation for expatriates. So the limited supply of acceptable accommodation is very expensive. The cost of imported international goods is also high, contributing to many regional cities moving up the ranking,” said Ms Constantin-Métral.

In South Africa, Johannesburg (154) and Cape Town (179) have fallen 23 and 21 places, respectively, reflecting the considerable weakening the South African rand has suffered against the US dollar in the last year. Tunis, Tunisia (209), remains the least expensive city for expatriates in the region, down two places from last year.

The Americas

São Paulo (12) and Rio de Janeiro (13) remain the most expensive cities for expatriates across both North and South America, and are closely trailed by Caracas (29), which jumped 22 places since last year. In South America, Brasilia (45) is now the fourth most expensive city, down 12 places. Dropping from 53rd position, Havana (99) experienced the largest drop in the region as the US dollar strengthened considerably against the Cuban peso. At 121, up from 159, Buenos Aires made the region’s biggest jump up the list following strong inflation, which considerably increased the cost of goods, and an increase in accommodation cost.

Ms Constantin-Métral commented: “Inflation pressures continued to push some South American cities up the ranking, whereas for some of the region’s cities, weakening of the local currencies caused them to rank lower.”

Ranking 33 (down from 32 in 2011), New York City remains the most costly city in the United States. Los Angeles (68) and San Francisco (90) are slowly catching up, however, having jumped a respective nine and 16 places since last year. Amongst other major US cities, Washington (107) is up one place, Miami (110) is up five places and Chicago, also at 110, is down two places. Portland, Oregon (178), and Winston-Salem, North Carolina (195), remain the least expensive surveyed cities for expatriates in the United States. Ms Constantin-Métral said: “Although price increases have remained moderate overall, most US cities have gone up in the ranking, mainly as a result of the strong US dollar.”

Toronto (61) remains the highest ranking city in Canada, closely followed by Vancouver (63). Montréal (87) has dropped eight places, whereas Calgary (92) has climbed four.

Asia Pacific

This year, Tokyo (1) emerged as the most expensive city for expatriates both in Asia and globally. Climbing three places since 2011, Osaka (3) is the next Asian city on the list, followed by Singapore (6) and Hong Kong (9). Nagoya, Japan (10), is up one place, and Shanghai (16) and Beijing (17) climbed five and three places respectively, overtaking Seoul (22, down three places). Two more Chinese cities follow: Shenzhen (30) and Guangzhou (31), up 13 and seven places respectively since 2011. “The combination of increased prices on goods and a strengthening of the Chinese yuan has pushed Chinese cities up the ranking. Continued high demand for accommodation has also led to moderate increases in rental costs,” said Ms Constantin-Métral.

In India, New Delhi (113) and Mumbai (114) have dropped considerably – by 28 and 19 places respectively. Elsewhere in Asia, Jakarta (61) is up eight places, Bangkok (81) is up seven and Kuala Lumpur (102) is up two places. Hanoi’s position remained unchanged at 136, and Karachi (214) remains the region’s least expensive city for expatriates.

Australian cities continue to rank high on the list in the Asia Pacific region and, following the strengthening of the Australian dollar, have all experienced further jumps up the global list since last year. Sydney (11) and Melbourne (15) experienced relatively moderate jumps, up three and six places respectively, whereas Perth (19) and Canberra (23) both jumped 11 places. Brisbane (24) rose by seven places, and Adelaide (27) shot up 19 places. Australia now has three surveyed cities in the top 20 and all six surveyed cities in the top 30. In New Zealand, both Auckland (56) and Wellington (74) both jumped a very significant 62 places.

“The leap up the list by cities in New Zealand follows large increases in both accommodation cost and demand, coupled with a stronger New Zealand dollar,” explained Ms Constantin-Métral. “Demand for rental properties has also increased significantly in all the Australian cities we rank. Coupled with very limited availability, the result has been very tight markets and increased prices.”

Mercer produces individual cost of living and rental accommodation cost reports for each city surveyed. For details, or to purchase copies of the individual city reports, visit www.mercer.com/costofliving or call Client Services, Warsaw on +48 22 434 5383.

Notes to Editors

Important: The list of rankings is provided to journalists for reference, and should not be published in full. The top 10 and bottom 10 cities in either list may be reproduced in a table. The figures for Mercer’s cost of living and rental accommodation costs comparisons are derived from a survey conducted in March 2012. March 2012 exchange rates and Mercer’s international basket of goods and services have been used as basis measurements.

The information is used by governments and major companies to protect the purchasing power of their employees when transferred abroad; rental accommodation costs data is used to assess local expatriate housing allowances. The choice of cities surveyed is based on the demand for data.

Mercer provides advice and market data on international and expatriate compensation management, and works with multinational companies and governments worldwide. It maintains one of the most comprehensive databases on international assignment policies, compensation practices, and data on worldwide cost of living, housing, and hardship allowances. Its annual global mobility forums provide companies with the latest trends and research on mobility issues. Follow Mercer’s mobility activities on Twitter @MercerMobility.

The figures for Mercer’s cost of living and rental accommodation costs comparisons are derived from a survey conducted in March 2012. March 2012 exchange rates and Mercer’s international basket of goods and services have been used as basis measurements.

The information is used by governments and major companies to protect the purchasing power of their employees when transferred abroad; rental accommodation costs data is used to assess local expatriate housing allowances. The choice of cities surveyed is based on the demand for data.