trivago - Avrupa Otel Fiyat Endeksi - Temmuz 2013

Mayıs ayının sonunda başlayan Gezi Parkı eylemleri ve polisin sert müdahalesi nedeniyle Türkiye'nin düşen imajı fiyatlara da yansıdı. Fiyatların en yüksek seviyeye çıkması gereken yaz döneminde Türkiye genelindeki fiyatlarda düşüş yaşandı.

150 farklı rezervasyon sistemi üzerinden 600 bin otelin fiyatlarını mercek alan Trivago, temmuz ayına ait oda fiyatları endeksini (tHPI) açıkladı.

Taksim Gezi Parkı olayları nedeniyle haziran ayında İstanbul'da ağırlık kazanan fiyat düşüşleri temmuz ayında Türkiye geneline yayıldı. Trivago tarafından açıklanan verilere göre, fiyatların en yüksek seviyeye çıkması gereken yaz döneminde Türkiye genelindeki fiyatlarda düşüş yaşandı.

TÜRKİYE GENELİNDE FİYATLAR YÜZDE 17 GERİLEDİ

Buna göre Türkiye genelindeki çift kişilik standart oda ortalama fiyatı temmuz ayında geçtiğimiz yılın aynı dönemine göre yüzde 17 oranında geriledi. Böylece 2012 temmuz ayında 136 Euro düzeyinde olan ortalama oda fiyatı 2013 yılı temmuz ayında 113 Euro'ya gerilemiş oldu.

İSTANBUL'DA KAYIP YÜZDE 20 DÜZEYİNDE OLDU

İstanbul'daki otellerde yaşanan kayıp ise daha yüksek oldu. İstanbul genelinde çift kişilik standart oda ortalama fiyatı geçtiğimiz yılın aynı dönemine göre yüzde 20 gerileyerek 137 Euro'dan 109 Euro'ya düştü.

İZMİR YÜZDE 7, ANKARA YÜZDE 4 DÜŞTÜ

İzmir'de gecelik ortalama konaklama fiyatı yüzde 7'lik düşüşle 85 Euro'ya gerilerken başkent Ankara'da yüzde 4 düşüş oranı ile ortalama konaklama fiyatı 90 Euro'ya geriledi.

ANTALYA'DAKİ KAYIP YÜZDE 24'E ULAŞTI

Trivago'nun araştırmasına göre, Antalya merkezdeki otellerin kaybı yüzde 24 olurken ortalama konaklama fiyatı 87 Euro'ya düştü. Side'deki otelciler yüzde 13'lük fiyat düşüşüyle 97 Euro ortalamayla oda satarken Alanya yüzde 11'lik düşüşle 90 Euro, Bodrum yüzde 10 düşüşle 168 Euro'ya geriledi. Pamukkale'deki otellerin ortalama oda fiyatı ise yüzde 16'lık düşüşle 47 Euro'ya düştü.

trivago Europe Hotel Price Index - July 2013

Hotel Prices Increase for the Ashes and Decrease in Turkey and Egypt

trivago Hotel Price Index - July 2013

Hotel prices in Nottingham are currently up by 51 per cent for the 2013 Ashes series at Trent Bridge cricket ground, according to the trivago Hotel Price Index (tHPI) reported monthly by hotel comparison website www.trivago.co.uk. One night during the First Test, which began on Wednesday 10th July and will run until Sunday 14th July, will cost an average of £115. This is a 51 per cent increase from the preceding week, where one night cost an average of £76. During the week following Sunday 14th, hotel prices in Nottingham will fall by 35 per cent to an average of £74 per night.

In Manchester, hotel prices have currently increased by 17 per cent for the Third Test, which will take place at Old Trafford from 1st to 5th August. One night during this period will cost an average of £112, compared to an average of £96 per night during the preceding week.

Similarly, hotel prices have increased by 73 percent in the town of Chester-le-Street, which will host the Fourth Test at Riverside Ground from 9th to 13th August. One night during this period will cost an average of £150, compared to £87 during the week preceding the matches. Hotel prices in nearby Durham have also increased by 19 per cent, to an average of £86 during the Fourth Test.

There is no significant increase in hotel prices in London, which will host the Second Test at Lord's Cricket Ground and the Fifth Test at The Oval.

Turkey: Hotel Prices Decrease by 26 Per Cent in Istanbul

Hotel prices have decreased by an average of 26 per cent in Istanbul this month, following protests which began in the city on 28th May and have yet to be resolved. One night during July will cost an average of £93, compared to £125 during June. Prices have also decreased by 15 per cent year-on-year, with one night in July 2012 costing an average of £110. Low room rates are abnormal for this time of year, suggesting hoteliers have dropped their prices in order to encourage tourists to continue visiting the city.

Although there is no significant change in hotel prices in Ankara, where protests also occurred during June, prices in some of the unaffected tourist resorts have decreased year-on-year. Hotel prices in Antalya and Marmaris, two costal destinations popular amongst British holidaymakers, have decreased by 24 per cent and 14 per cent respectively in comparison to July 2012. One night this month will cost an average of £74 in Antalya and £77 in Marmaris, compared to £98 and £90 respectively this time last year.

Egypt: Hotel Prices Decrease by 13 Per Cent in Cairo and 18 Per Cent in Alexandria

Similarly, hotel prices have decreased in some Egyptian destinations, following protests and unrest throughout the country since 28th June. Hotel prices in Alexandria and Cairo, where violent demonstrations were held, have decreased by 18 per cent and 13 per cent respectively year-on-year. One night in July will cost an average of £85 in Alexandria and £71 in Cairo, compared to £104 and £82 respectively this time last year.

Although the Foreign Office have advised against all but essential travel to Egypt (with the exception of the Red Sea resorts) and many travel companies have cancelled holidays to the country, tourist authorities in Egypt have attempted to reassure visitors of their safety. It is possible hoteliers have dropped their prices in order to encourage tourists to continue visiting the country.

Although no holidays to the Red Sea resorts have been cancelled, hotel prices in Dahab, Taba and Hurghada have decreased by 23 per cent, 15 per cent and 8 per cent respectively year-on-year. One night in July will cost an average of £43 in Dahab, £73 in Taba and £71 in Hurghada, compared to £56, £86 and £77 respectively this time last year. There is no significant decrease in hotel prices in the larger tourist resort of Sharm el-Sheikh.
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